Is your business prepared for the holiday season? Are you offering convenient, easy ways for potential customers to quickly buy your products or services? E-commerce is becoming a crucial component for any retail or service provider’s business. Being able to offer your customers the convenience of being able to purchase products online adds another way to generate revenue, and its importance is only becoming greater. In the United States, the share of e-commerce in total retail sales rose from 11.8% to 16.1% between Q1 and Q2 2020, and e-commerce is projected to steadily grow through the pandemic recovery. Since the COVID-19 pandemic, customers have been more likely to make purchases online rather than in person. Adding an e-commerce component to your website might seem like a complicated task with many variables and moving parts, but when implemented properly, it can add a valuable component for driving revenue. Take a look at how we added an e-commerce component to the website for the EMMY® Award-winning short film Saving Amelia below. This e-commerce portal was integrated to sell merchandise related to the short film, including t-shirts, posters, and other promotional materials.
Setting Up WordPress and WooCommerce
WordPress is one of the most used website hosting platforms since it allows for a wide variety of customizations, themes, and plugins. The most common e-commerce plugin is WooCommerce, which allows website admins to list products, manage inventory, add payment methods, and more. In this case, we created listings for promotional t-shirts that included variables such as sizes and additional bundled products. At this stage, keeping track of inventory is essential so that you know how much stock you have, and when to order more.
Set Up Credit Card Processing
Stripe is one of the most widely used credit card processing softwares since it offers flexibility when it comes to online payment options. Stripe allows the addition of ApplePay and Google Pay options for customers. If desired, PayPal can also be integrated as well. Best of all, Stripe is a secure payment method. We do not store any credit card information from Stripe.